Chief Revenue Officer
Director, Board of Directors
Five Star Bank
Leigh White is a corporate board Director, Chief Revenue Officer and Operations Executive. Ms. White is a qualified finance and revenue expert, and brings a unique combination of strategic thinking, operational excellence, and innovative technical transformation to the boardroom. She has collaborated with companies to navigate pivotal transitions and create value for investors, in both high-growth and turn around environments. Ms. White has held executive positions with leading public companies such as Tribune, Gannett/TEGNA and Media General, as well as an emerging private company, Vydiant.
Ms. White is an independent director of Five Star Bancorp (NASDAQ: FSBC) a leading regional community bank in northern California. She also serves as the Chair of the Asset/Liability Committee. (ALCO).
Currently, Ms. White is the Chief Revenue Officer of Vydiant, Inc., an emerging heathware-as-a-service tech company based in Sacramento, CA. In this role, she is working to transform a health data base company expand its disease recognition and prevention capabilities and scale to the food and pharma industries.
An accomplished C-level executive, Ms. White has broad experience in managing revenue teams and business units for publicly traded broadcast companies. As Vice President and General Manager for Tribune, she led the turnaround and technology transformation from analog to digital signal transmissions and led the business unit in the areas of content creation, both linear and digital, regulatory compliance, risk management, DEI implementation, and labor relations.
While at TEGNA, she led revenue teams and developed a suite of digital marketing products that offered cross channel innovation and strategy for multiple platforms including audience development, yield management, content development, OTT and SEO optimization, maximizing revenue and market share.
Ms. White is actively pursuing her MBA in Finance at Louisiana State University-Shreveport and is anticipating graduating in January of 2023. She holds a B.S degree in AS/Communications from the University of Minnesota. She is also a graduate of the Oxford University Digital Disruption Program which focused on blockchain, fintech and crypto.
Over the past 25 years, Ms. White has served on over 10 non-profit boards in a variety of categories and geographic locations. She recently completed five years of service on the Sacramento Metro Chamber Board of Directors as was Chair in 2020. She is currently serving on the boards of Salvation Army Del Oro Division and CA Capital Airshow. In addition, she is an outdoor enthusiast, an avid golfer, professional ski instructor and FAA licensed private pilot.