Unconventional Wisdom to Grow Core Deposit


Retail banking is still a great business if we don’t allow flawed analysis to lead us into making bad decisions. Our industry must bury its reliance on conventional wisdom about our retail banking products, policies and practices. In this fast-paced session, we will discuss how to double overall new customer acquisition and why that can result in a significant improvement in ROA and ROE over time. Core deposit growth is one the most pressing issues bankers are facing. When financial institutions begin executing an omni-channel approach to marketing – big data, digital solutions, geographic relevancy – and align people, products, policies and procedures, results follow.

Sean Payant
Chief Consulting Officer