Put the Gloves on! Leveraging Customer Data to Maximize NII


The function of being a banker has changed. Deposits and loans are being provided by fintechs in minutes; namely by Square who now also processes payments for more businesses than Chase, Wells Fargo, Bank of America, Citi Bank, and PNC combined. Banking is no longer about deposits and loans with additional products available on demand and payments being a product in the background. Fintechs are now banks but they don’t understand that true banking is about serving the entire relationship of a business. It’s time to put the gloves on and fight for your customers.

Matt Mingenback
Vice President of Sales