Know Me, Like Me, Trust Me . . . Online: Building a Personal Brand in the Digital Age (as a Community Banker)
To be a successful community banker, it’s important your customers think of you as their banker, not just someone that works at the bank. In the digital age, however, making sure your current (and future) customers get to know and like you can be a challenge as you look to build their trust as someone who can take care of their banking needs. Learn how to leverage today’s technology using social networking sites and other free digital tools to build your personal brand and generate more business for your bank.