The Genie is Out of the Bottle – Marketing to the New Consumer in a Post-Pandemic World
People staying home to shelter in place, businesses closing, and a massive shift to online services across all industries have caused today’s consumer to change their behavior – and chances are they won’t ever go back to the “way it was,” even if they could. Community bankers had to quickly adapt to staff working from home, no more lobby traffic, increased usage of mobile banking, and embracing a “digital experience” whether they wanted to or not. As we look towards the future, will our customers be forever changed in how they interact with us? Most experts say “yes” and it’s up to us to figure out how to market to and build relationships with our customers in this new post-pandemic world using online tools and social networking strategies.