The Evolution of the Branch in Today’s Digital World


No one can say with absolute certainty what banking will look like in the future. But trends in technology and consumer behavior make it clear that bank branches must evolve if they are to remain a profitable channel for customer engagement and revenue generation. This session will explore the shifting role of the branch and outline a data-based methodology for determining the speed and scope of branch evolution. The position of the branch in an overall delivery strategy must change, but the scope and pace of that change should be guided by local data points.

Joe Sullivan
Chief Executive Officer
Market Insights, Inc.