Design Thinking for a Delightful Banking Experience


Fintech startups, alternative lenders, and evolving customer expectations are forcing banks to change the way they develop new products and services, requiring banks to incorporate “design thinking.” Learn proven business management strategies to foster creativity and innovation, develop products that meet the users’ needs, and create an experience that delights the customer and the employee. Explore examples of successful design thinking projects, and how these strategies are vital to a bank’s ability to survive and thrive.


Kendra Tolley
Retail Product Line Head