Cannabis Banking 2.0 – Gaining a Competitive Advantage
Today, some form of medical or recreational marijuana is legal in 37 states, and the U.S. legal market is projected to double to $41.5 billion by 2025. As the pandemic continues to put pressure on bank earnings, cannabis-related businesses (CRBs) can be a valuable source of non-interest income in the current environment – and low-cost deposits when the economy rebounds. This session will help Western bankers deepen their knowledge of this opportunity, make informed decisions about serving this industry, and take the necessary steps to gain an early mover advantage on new customer relationships. It will also demonstrate how bankers can use data and technology to drive efficiency and scalability into their compliance programs while enabling them to gain a competitive advantage in the market.
President & Chief Operating Officer