The Battle for Deposits: Firepower Through Data and Digital

Sessions

Banks that grow core deposits will be forced to borrow at higher rates, a move that increases costs and drives down profitability. Growing core deposits increases client retention while reducing the overall cost of funds. In this session, learn the eight principles for data-driven deposit growth and explore marketing repricing risk issues and how to mitigate them. Discuss normative benchmarking and how this methodology exposes opportunities within your customer database.

SPEAKERS:
David Catalano 
SVP, Business Development Manager 
Baker Hill

Tim Keith 
Chief Marketing Strategist, Analytics & Marketing 
Baker Hill