The Battle for Deposits: Firepower Through Data and Digital


Banks that grow core deposits will be forced to borrow at higher rates, a move that increases costs and drives down profitability. Growing core deposits increases client retention while reducing the overall cost of funds. In this session, learn the eight principles for data-driven deposit growth and explore marketing repricing risk issues and how to mitigate them. Discuss normative benchmarking and how this methodology exposes opportunities within your customer database.

David Catalano 
SVP, Business Development Manager 
Baker Hill

Tim Keith 
Chief Marketing Strategist, Analytics & Marketing 
Baker Hill