What Customers Want – And How to Deliver It


What did more than 2,000 Americans say about omnichannel expectations, payment alternatives, and banking preferences? In this WiBinar, dig into the data from a recent CSI/Harris Poll survey that asked customers about the services and offerings they want from their financial institution. Explore the eight major survey questions, examining responses by age, income and education level.

To request playback, email Montana Townsend at mtownsend@westernbankers.com

Learning Objectives

  • Learn how to meet the expectations of customers who demand seamless service across channels
  • Increase digital payments usage
  • Bolster social media presence


Zaid Akhter
VP, Sales
Computer Services, Inc.

As regional vice president, Zaid Akhter directs the company’s strategic sales initiatives for financial institutions along the West Coast. With more than 20 years of experience in the information technology industry, Zaid previously served for seven years as a CSI business development director, working with more than 100 banks on technology strategy. Zaid is a graduate of the Pacific Coast Banking School, and as a thought leader, he is a frequently quoted or asked to present on such key areas as banking technology, cloud services, social media, and information security.

WiBinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every WiBinar

This WiBinar is ideal for

Director of Marketing, Marketing Strategist, Digital Marketing Coordinator, Product Developer, E-Channel Manager