Unconventional Wisdom to Grow Core Deposits


Retail banking is still a great business if there isn’t an allowance of flawed analysis to lead to bad decisions. When banks begin executing an omni-channel approach to marketing – big data, digital solutions, geographic relevancy – and align people, products, policies and procedures – positive results follow. In this fast-paced session, learn how to double overall new customer acquisition and why that can result in a significant improvement in ROA and ROE over time.

Who Should Attend: Chief Executive Officer, Chief Operating Officer, Director of Marketing, Marketing Strategist

Learning Objectives

  • Learn strategies to double overall new customer acquisition, core deposits, customer retention and profitability
  • Discuss key industry trends
  • Gain knowledge of the keys to driving a significant improvement in ROA and ROE


Bryan Easley
Vice President
Bryan Easley has more than 10 years of experience focused on retail banking, consumer lending, and financial technology. Bryan works with many financial institutions across the country to identify opportunities and provide strategies to acquire significantly more profitable account holders, and engage new and existing customers to utilize more products and services.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.nasbaregistry.org.


Click here to register online