Pipeline Builder Series: Using LinkedIn to Grow the Pipeline


LinkedIn is an incredibly powerful business development tool. However, most commercial lenders and relationship managers seldom leverage the capability of this social platform to develop quality new C&I business simply because they have no real plan or strategy. LinkedIn is a virtual convention exhibitor hall with over 500 million users from 22 countries. How can bankers stand out, get noticed, and attract new business opportunities in that environment? This WiBinar will cover tips to accomplish those goals.

To request playback, email Montana Townsend at mtownsend@westernbankers.com

Learning Objectives

  • Discuss how to become comfortable using LinkedIn weekly to create more quality in-person C&I sales calls
  • Learn how to differentiate yourself from all the other bankers on LinkedIn
  • Understand how to create quality warm introductions


Ray Adler
Founder, President, & CEO
BTI Growth Advisors

For the past 18 years, Ray Adler has successfully guided over 100 high-performing community, business, and regional banks to improve the sales performance of their lenders and RMs. As founder, president, and CEO of San Diego-based BTI Growth Advisors, Ray and his team have created impressive quantitative and qualitative results for banks through the firm’s consulting, coaching, and training services, all of which focus on bank sales culture development.

WiBinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every WiBinar.

This WiBinar is ideal for

Chief Credit Officer, Commercial Lender, Relationship Manager, Director of Marketing, Marketing Manager