Media Toolkit: Being Well-Versed in Media, When Your Bank’s Leaders are Media Averse
Today’s media landscape is constantly changing, yet it remains a major source of information (and opinion) for your customers and employees. With credible news sources becoming harder to find, bank leaders are becoming more apprehensive to engage with media, fearing they will “get it wrong.” However, the media remains an important tool to tell your bank’s story, increase awareness and enhance reputation. In this webinar, Casey Boggs of ReputationUs will offer a media toolkit for how/if/when to engage with members of the press, while providing timely updates about today’s media opportunities for banks.
Who Should Attend: Bank Executive Team, including CEO, COO, CMO, Chief Innovation Officer, CFO and HR Director
- Engage with the media to maximize the opportunity
- Become a subject matter expert and thought leader on topical news items affecting customers and communities
- Prepare for each media encounter with purpose and confidence
ReputationUs is a reputation management and crisis response firm specializing in supporting the public relations efforts of financial institutions across the United States. Boggs is also a frequent presenter at Western Bankers Association events and is a member of the WBA’s Cyber Incident Response Team to prepare banks before, during and after a cyber-attack. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions, and health care clients. Prior to LTPR, Boggs served as public relations director at the insurance giant AIG. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.
|Pricing For||Price||Season Pass|
Season Pass Members receive 4 individual logins to every webinar
Participants will earn 1.0 CPE credit
Field of Study: Specialized Knowledge
Advanced Preparation: None
Program Level: Basic
Delivery Method: Group Internet Based
Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar
Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.nasbaregistry.org.