Media Toolkit: Being Well-Versed in Media, When Your Bank’s Leaders are Media Averse

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Today’s media landscape is constantly changing, yet it remains a major source of information (and opinion) for your customers and employees. With credible news sources becoming harder to find, bank leaders are becoming more apprehensive to engage with media, fearing they will “get it wrong.” However, the media remains an important tool to tell your bank’s story, increase awareness and enhance reputation. In this webinar, Casey Boggs of ReputationUs will offer a media toolkit for how/if/when to engage with members of the press, while providing timely updates about today’s media opportunities for banks.

Who Should Attend: Bank Executive Team, including CEO, COO, CMO, Chief Innovation Officer, CFO and HR Director

Learning Objectives

  • Engage with the media to maximize the opportunity
  • Become a subject matter expert and thought leader on topical news items affecting customers and communities 
  • Prepare for each media encounter with purpose and confidence

Speaker

Casey Boggs
President
ReputationUs
ReputationUs is a reputation management and crisis response firm specializing in supporting the public relations efforts of financial institutions across the United States. Boggs is also a frequent presenter at Western Bankers Association events and is a member of the WBA’s Cyber Incident Response Team to prepare banks before, during and after a cyber-attack. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions, and health care clients. Prior to LTPR, Boggs served as public relations director at the insurance giant AIG. Boggs also managed accounts for two of the world’s largest public relations firms, Waggener Edstrom and Weber Shandwick. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $395 $0
Affiliate Member $195 $0
Affiliate Nonmember $395 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.nasbaregistry.org.

Register

Click here to register online