Leveraging Technology to Drive Marketing Success


Connecting with your customers has never been more important. With the challenges of the pandemic lingering on, marketing efforts over the last year have been anything but typical. How do bank marketers learn from the marketing challenges experienced and what opportunities can be tap into to be successful moving forward? In this webinar, Jon Matar will dives into the unique challenges bank marketers face today and how you can leverage technology to propel your growth efforts forward and achieve your targeted goals.

Who Should Attend: VP of Marketing, Marketing Director, Marketing Manager, Marketing Specialist, Marketing Coordinator

Learning Objectives

  • Explore the financial marketing challenges presented by COVID19 (marketing spend, data access & tools, and consumer engagement) and how investing in technology can help overcome these challenges by evaluating 4 key areas
  • Uncover the evaluation criteria in 4 key areas to ensure you invests in the best MarTech solution to meet the specific needs of your bank
  • Learn the benefits of a comprehensive MarTech Solution and action steps to take now


Jon Matar
VP of Business Development
Jon is an established software solutions expert with vast experience in technology and digital marketing strategies. Jon began his journey as the founder of several different software companies and uses his in depth knowledge to support his clients in achieving their goals by using cutting edge technologies. For the past 2 years, as VP of business development at Onovative, Jon has partnered with community banks to drive growth through marketing solutions.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $395 $0
Affiliate Member $195 $0
Affiliate Nonmember $395 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.nasbaregistry.org.


Click here to register online