Driving Results with Your Bank’s Data


As the race for core customers, core deposits, and expanded customer relationships intensifies, it is imperative to have financial institutions positioned for growth. In the age of analytics and informed decision-making, banks have a largely untapped source of internal data. Given this wealth of information, why aren’t more organizations utilizing it to improve results? During this session, explore specific and actionable strategies to use internal data to: grow core customers, increase core deposits, and deepen customer relationships.

Who Should Attend: Chief Operating Officer, Chief Information Officer, Senior Retail Banking Officer, Relationship Manager

Learning Objectives

  • Understand how a bank’s current retail and business customer data can be utilized to grow core customers
  • Review how big data can be deployed to target prospective customers
  • Identify internal opportunities to increase core deposits, fee income, and product utilization
  • Discuss specific strategies to enhance internal execution with customers and prospects


Bryan Easley
Vice President
Bryan has more than 10 years of experience focused on retail banking, consumer lending, and financial technology. He works with many financial institutions across the country to identify opportunities and provide strategies to acquire significantly more profitable account holders, and engage new and existing customers to utilize more products and services.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.nasbaregistry.org.


Click here to register online