CBA Launches Radio Advertising Campaign
Ad Focuses on Banks Ongoing Investment in Technology and Keeping Customer Information Secure
This two-week public awareness and education campaign will focus on the following timely themes: California banks’ ongoing investments in technology to make banking safer and more convenient for customers, including the deployment of chip-based credit cards; their ongoing commitment to protecting customers’ financial information and ensuring their customers are made whole financially in the event of a data breach at a retailer.
The 60-second radio spot, which can be listened to here, will run across a number of stations, both AM and FM, in following markets: Sacramento, Chico, Fresno and Bakersfield for two weeks, and on one Los Angeles station, KFI-AM, for one week. Airtime for these ads will primarily be during the morning and evening drive times. We will also be running digital ads focused on the same key message points on the following news sites: sacbee.com (Sacramento Bee), modbee.com (Modesto Bee), Bakersfield.com (Bakersfield Californian), pe.com (Riverside Press-Enterprise). The ad will also run on a number of Capitol news sources (Capitol Weekly and Rough & Tumble)