Agencybusters: How Small Banks Build a Brand on a Small Budget


Having a marketing arm can be critical to a small bank in building brand awareness and driving acquisition. Some institutions are simply too small to have an in-house team for creative development and implementation. In this WiBinar, learn how outsourcing to the right partner (aka a small, full-service professional) can allow community banks to access outstanding creative and technology resources without the large ad agency or firm price.


Learning Objectives:

  • Discuss procuring the right professional partner to work with
  • Learn to build an infrastructure that can be used by the internal team
  • Explore using partners as an extension to implement ideas and activate a plan
  • Review the benefits of cherry-picking a specific project to be implemented by a professional partner, such as a new website or niche product to move strategic initiatives forward


Mary Coleman
Director of Advertising
Extraco Consulting

WiBinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every WiBinar:

This WiBinar is ideal for:

Director of Marketing, Marketing Manager, Marketing Strategist, Digital Marketing Coordinator, Marketing Data Analysts