To create new revenue streams for their institutions, bankers must learn how to leverage data and develop strategies to help grow payments portfolios, including ways to increase non-interest income associated with debit and credit card programs and build loyalty. This session will provide insight into the average ROI bankers should expect from card marketing initiatives, as well as more comprehensive analyses banks should perform when developing a competitive strategy. With market disruptors impacting the banking business model at an astonishing rate and the industry becoming increasingly complex, this WiBinar will arm bankers with the data and tactics to adopt to protect their wallet share.

To request playback, email Montana Townsend at mtownsend@westernbankers.com

Learning Objectives

• Understand and enable businesses for”above and beyond” revenue growth
• Learn best practices and expected ROIs regarding card marketing programs
• Think about data differently and establish a path to data monetization

Speaker

Tim Nargassans
Principal Marketing Program Manager
Vantiv, now Worldpay

WiBinar Fees

Season Pass Members receive 4 individual logins to every WiBinar:

This WiBinar is ideal for

Retail Banking Executive, Chief Executive Officer, Chief Financial Officer, Chief Operation Officer, Card Manager