Standing for Equality: Connecting with LGBTQ+ Consumers
Financial institutions are increasingly evaluated for their perceived or actual stance on social and cultural issues. As consumers become more accepting of the LGBTQ+ community, companies realize that showing support for equality makes good business sense. Many larger banks are routinely delivering messages of inclusion and LGBTQ+ equality. This session explores why and how smaller institutions should connect with the LGBTQ+ community and take a stand for equality.
In this session, participants will learn about the shifts in societal attitudes about LGBTQ+ individuals and how community-based financial institutions can demonstrate their authentic commitment to LGBTQ+ equality. This session will outline what bank marketers need to know, and what to avoid, when marketing to LGBTQ+ audiences and their allies.
Who Should Attend: Chief Marketing Officer, Marketing Director, VP of Human Resources, Director of HR, HR Analyst, HR Business Partner
- Explore what LGBTQ consumers want to see in bank marketing and advertising.
- Discover examples from recent bank and credit union marketing that go beyond ‘gay-friendly’ and demonstrate a depth of understanding and serious commitment to the LGBTQ consumer.
- Learn five steps to consider when marketing to LGBTQ audiences.
Jim Perry is Senior Strategist at Market Insights, a consulting firm specializing in the development of strategies that help community banks position themselves for profitable growth. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on marketing, branding, culture, leadership development and strategic planning. He has shared his insights at state, regional, national and international conferences. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing and much more. As a consultant, trainer and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.
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Season Pass Members receive 4 individual logins to every webinar
Participants will earn 1.0 CPE credit
Field of Study: Specialized Knowledge
Advanced Preparation: None
Program Level: Basic
Delivery Method: Group Internet Based
Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar
Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:www.nasbaregistry.org.