Preparing for Marketing Success in a Post COVID-19 World

Marketing & Sales

The social and economic impact of the coronavirus pandemic is a jarring example of how one crisis, one new trend or one new technology can turn your marketing, and your financial institution, upside down. Only the creative, agile marketer will be able to help their institution stay competitive and connected.  
This session explores emerging consumer behaviors and marketing trends and sets out three ways to keep your marketing less susceptible to emerging threats in the future. 

Who Should Attend: Primarily marketing staff at institutions $2B in assets and under; presentation will apply to range of experience levels.

Learning Objectives

This session is designed to inspire innovative thinking and help bank marketers: 

  • Identify which consumer banking behaviors have been changed by the pandemic, 
  • Adjust their approach to marketing technology and messaging to align with the new consumer behaviors, and
  • Reimagine the role of marketing in the next normal. 


Jim Perry
Senior Strategist
Market Insights
Jim Perry is Senior Strategist at Market Insights, a consulting firm specializing in the development of strategies that help community banks position themselves for profitable growth. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on marketing, branding, culture, leadership development and strategic planning. He has shared his insights at state, regional, national and international conferences. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing and much more. As a consultant, trainer and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $395 $0
Affiliate Member $195 $0
Affiliate Nonmember $395 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its


Click here to register online