Moving Your Bank Into the Digital World

Marketing & Sales

Technology isn’t slowing down, nor are customer expectations for seamless experiences, so banks must be diligent in their deploying a digital-first strategy that keeps pace with both. This session will highlight the increasing trend toward the digital banking solutions that your customers expect and the technology that makes it all happen. Come hear success stories, strategies, and the latest trends that will move your institution forward into the digital age.

Who Should Attend: Chief Marketing Officer, Marketing Analyst, Digital Marketing Manager, Channel Marketing Manager, IT Manager, Database Manager

Learning Objectives

  • Understand some of the general trends that are impacting community banking
  • Break down the digital areas which need to be addressed
  • Learn a practical way to measure your digital solutions against your competitors and prioritize areas for enhancement


Zaid Akhter
Vice President, Business Development
Zaid has more than 20 years of experience in financial services and the information technology industry. He has worked with hundreds of banks along the West Coast on technology strategy and implementation, and is a graduate of the Pacific Coast Banking School. Zaid holds expertise in banking technology, cloud services, social media and information security, and he speaks regularly on these topics at industry events.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its


Click here to register online