Innovative Savings Solutions to Reach New Consumers While Building Their Financial Security

Legal & Regulatory Compliance

Innovative savings solutions like prize-linked savings (PLS) are transforming the experience of savings and helping millions of people across the country develop a financial buffer for emergency expenses. In this webinar, hear from Commonwealth, a mission-driven organization leading the efforts to bring financial security and opportunity to all Americans, about the history of PLS, the current legislative landscape in the 13 states that WBA serves, and how PLS products benefit financial institutions and consumers. Now is the time for financial institutions to compete with fintechs and retail giants like Walmart and introduce new approaches to saving to help their consumers build financial security. 

Who Should Attend: Director of Marketing, Marketing Strategist, Compliance Officer, Product Developer

Learning Objectives

● Understand the history and concept of PLS

● Discover how PLS can drive digital engagements and savings

● Learn the best practices when looking to launch PLS


Brian Gilmore 
Senior Innovation Manager
Brian Gilmore is a senior innovation manager at Commonwealth, a mission-driven organization that strengthens the financial opportunity and security of financially vulnerable people by discovering ideas, piloting solutions, and driving innovations to scale. At Commonwealth, Brian manages a team dedicated to collaborating with the financial services industry, policy makers, employers and other mission-driven organizations to achieve the goal of making wealth possible for everyone. Brian has spent over a decade at forward-thinking organizations tackling a variety of social challenges including youth education, environmental restoration, access to public benefits, and financial security. He has a bachelor’s degrees in psychology and philosophy from the University of Pittsburgh, and a master’s degree in public policy from Drexel University.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: Innovative savings solutions knowledge

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its


Click here to register online