AI: Will Machines Do All of Our Jobs?

IT, Technology, & Operations

Far from being a “machines rule the world” scenario, artificial intelligence (AI) will enable the automation of an ever-increasing number of low-value processes, freeing staff to devote time and effort to more critical tasks. Since no institution goes from zero to 60 when it comes to AI, this session will help bank leaders get familiar with its applications, benefits, and drawbacks. Modern consumers are already conditioned to expect the features stemming from AI; decision-makers who want to stay competitive must now understand how to meet and manage those expectations.

Who should attend: Chief Executive Officer, Chief Operating Officer, Chief Technology Officer, Chief Digital Strategy Officer, VP Retail Banking, Operations Administrator, Mobile Product Manager

Learning Objectives

  • Gain an understanding of emerging trends in artificial intelligence
  • Learn how financial services will likely utilize the technology
  • Understand the potential risks of getting it wrong


Larry Pruss
Senior Vice President
Strategic Resource Management
Larry Pruss has 22 years of expertise in payments. His background includes work with the National Bank of Canada where he served as head of cards, payments, and transactional solutions. He previously served as senior managing director of credit cards and loan revenue for Profit Insight and as senior vice president of portfolio analytics for Bank of America. Larry also has worked with leading financial institutions such as Royal Bank of Canada, Canadian Tire Financial Services (now Scotiabank), and MBNA to develop strategies and plans related to card optimization, revenue enhancement loyalty marketing, and portfolio acquisition. He is quoted often in industry publications and regularly publishes articles as well as white papers related to his areas of expertise.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its


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