Standing for Equality: Connecting with LGBTQ Customers

Human Resources & Staff Training

Financial institutions are increasingly evaluated for their perceived or actual stance on social issues. On this 50th anniversary year of the 1969 Stonewall Riots, many larger banks and credit unions will deliver messages of inclusion and LGBTQ equality. As consumers become more accepting of the LGBTQ community, companies realize that showing support for equality makes good business sense. This webinar explores why and how smaller institutions should finally take a stand for equality.

Who Should Attend: Chief Marketing Officer, Marketing Director, VP of Human Resources, Director of HR, HR Analyst, HR Business Partner

Learning Objectives

  • Explore what LGBTQ consumers want to see in bank marketing and advertising.
  • Discover examples from recent bank and credit union marketing that go beyond ‘gay-friendly’ and demonstrate a depth of understanding and serious commitment to the LGBTQ consumer.
  • Learn five steps to consider when marketing to LGBTQ audiences.


Jim Perry
Senior Strategist
Market Insights
Jim Perry is Senior Strategist at Market Insights, a consulting firm specializing in the development of strategies that help community banks position themselves for profitable growth. Jim has consulted with clients throughout the United States since 2005. The majority of his work is concentrated on marketing, branding, culture, leadership development and strategic planning. He has shared his insights at state, regional, national and international conferences. Thousands of community banks and credit unions follow his daily Twitter feed for industry trends and the latest news on mergers, fintech, marketing and much more. As a consultant, trainer and public speaker, Jim is known for making complex concepts easy to understand and simple to apply.

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its


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