Customer Profitability Post-Pandemic

Credit & Lending

The announcement of a vaccine brings us closer to the end of the pandemic, but ramifications from COVID-19 and government actions continue to impact profitability. Join PCBB and WBA for an upcoming webinar where we will discuss this, identify data mining strategies to strengthen relationships and identify profitable customers.

Who Should Attend: President and CEOs, Board Members, Business Development Executives, Chief Credit Officers, Retail Bank Executives, Lending Officers

Learning Objectives

  • Understand why increasing profitability with the current pandemic and market swings should be top of mind
  • Identify strategies for data mining that will spotlight and strengthen relationships with PPP borrowers
  • Identify profitable customers


Virginia Robbins 
SVP & Chief Platform Product Manager

Virginia Robbins has more than 35 years of community banking, financial services, and technology experience developing strategies for product development and deployment, emphasizing customer ease of use, and regulatory compliance. As chief product platform manager, Ms. Robbins is responsible for creating a unified platform that enables clients to leverage customer and government data to solve regulatory and growth objectives. Before joining PCBB, Ms. Robbins served as EVP and chief administrative officer for California Bank of Commerce. She is a former bank board member and has helped multiple financial institutions to improve operations, compliance, and revenue. 

Janet Leung
Senior Vice President, Advisory Services

Janet Leung has over a decade of experience specializing in risk management. Janet works with community banks to understand ALLL/CECL analysis and to improve loan pricing and profitability. She specifically focuses on: 
•    Relationship profitability management strategy
•    Cash flow analysis
•    Prepayment speeds
•    Credit and rate risk
•    Model implementation
•    Loan pricing

Webinar Fees

Pricing For Price Season Pass
Bank Member $195 $0
Bank Nonmember $249 $0
Affiliate Member $195 $0
Affiliate Nonmember $249 $0

Season Pass Members receive 4 individual logins to every webinar

Additional Info

Participants will earn 1.0 CPE credit

Field of Study: Specialized Knowledge

Prerequisites: None

Advanced Preparation: None

Program Level: Basic

Delivery Method: Group Internet Based

Refunds and Cancellations: Webinar registrations are non-refundable. If the registrant is unable to attend the designated time and date of the webinar, a playback link and any written materials will be provided within 2 business days following the conclusion of the webinar

Western Bankers Association is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its


Click here to register online