Description: Long recognized as the premiere introductory course to the banking industry, ABA Principles of Banking touches on nearly every aspect of banking, from the fundamentals of negotiable instruments to contemporary issues and developments within the industry.

Audience: Personnel new to banking at all levels.

Learning Objectives: After successfully completing this program, you will be able to:

• Explain the context, structure, and operation of banks as both service providers and profit-making enterprises that rely on employees to provide customer-focused service
• Describe how the evolution of the U.S. banking system has led to the opportunities and responsibilities of banks and bank employees today
• Explain how banks function as financial intermediaries, contribute to the flow of economic activity, and help the Federal Reserve fulfill its role in managing monetary policy
• Describe the roles of boards of directors, senior management, committees, and employees in the business operations of banks
• Identify the financial statements that banks use and explain banks’ business operations, from managing assets and liabilities to maximizing returns on loans and investments, while minimizing expenses and risks, monitoring financial performance, and planning for the future
• Describe deposit products and services, the bank’s function in opening deposit accounts, and laws and regulations relating to deposits
• Describe the components of checks as negotiable instruments, types of endorsements, the check payment process, and check fraud schemes
• Explain banking laws and regulations related to payment processes
• Discuss how consumers and businesses bank electronically, how electronic banking is evolving, and laws related to electronic banking
• Identify the types of loans banks offer their customers, the lending process, and laws and regulations pertaining to lending
• Describe what constitutes personal financial planning—the insurance, investment, retirement, and trust products and services banks offer to support their customers’ financial plans, and how such services are regulated
• Describe the specialized cash management, insurance, capital markets, trust, employee benefit, and international banking services banks offer to meet the financial needs of their business customers
• Explain how banks build relationships with customers by meeting their expectations, what factors influence customer purchasing decisions, and how both banks and their customers benefit from effective sales and marketing practices
• Discuss methods by which banks protect customer data, identify customers, and authenticate transactions, and describe the various types of fraud against bank customers and how they can protect their privacy and identities
• Explain how banks safeguard their assets and protect the nation’s economy by adopting appropriate employee hiring and vendor management practices and remaining vigilant to crimes against banks

16 weeks
Member: $405
Non-Member: $515

ABA Credit: 3
ACE Credit: In the lower division baccalaureate/associate degree category, 3 semester hours in Banking, Business Administration or Finance.

Required Textbook:
Principles of Banking, 11th Edition – eBook: Member: $100 / Non-Member: $140
or
Principles of Banking, 11th Edition – Printed Book: Member: $115 / Non-Member: $156